3 days / 40+ speakers
12 workshops

May 17-19, 2017 | Vilnius, Lithuania
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KPS Digital, Germany

Peter Rozek


Peter has been creating digital experiences for over 15 years. Before joining KPS digital GmbH as a Senior UX Manager, Peter helped brands improve their customer experience at ecx.io an IBM Company. As a UX strategist, he works with global brands, world´s leading manufactures such as NSK Europe, B2B and B2C ecommerce Retailer and energy suppliers such as EWE Group and Innogy SE. He seamlessly moves between being analytical and being creative in order to deliver pleasurable and successful products and services.

Peter is based in Dortmund, and is a regular speaker on UX strategy and Frontend-Develoment in Germany and now in Europe.


Topic #1

Design the Priority, Performance for User Experience

Today we have more Smartphones as People on this Planet. Performance is one of the biggest problems that many sites experience. As you know, UX is not a new discipline. But given the rise of responsive design, mobile design, and adaptive design in past years, the question of compromising between performance and experience still seeks a clear answer.

The talk gives you an answer about the causal relationship between performance and user experience and how Improving UX through front-end performance. Website performance starts with design. Several years of studies have demonstrated the causal link between load times and success of websites: Discover how loading and interact times affect user behavior and learn how to optimize loading times. You can also gain an insight into the “Psychology of Speed”: human time perception and its relevance for good interaction design. Web performance affects your users and your conversation rates.


Topic #2

Persona driven agile development

The first step in every user centered design process is to build Personas as a base of every communication strategy to other team members and stakeholders. Build up a vision of the Product with personas, sketches and persona driven user stories. Optimizing the process of iteratively adapting at the big picture. Personas give the user a face and sketches of the context of use. A persona helps to empathize with the user, understand user behavior and deeper needs. The integration of personas with the individual user behavior makes the product bulletproof. In the beginning for each user centered agile development process three important elements have to be defined, the functions, the utilization context and the user behavior with the product.

The talk demonstrate how necessary personas are for the user centered agile approach. Why personas are the foundation for each usability tests and explains step by step how they create a persona. Developers learn to get a better understanding for the user and their needs. Scrum describes how to organize an agile development process but neither exactly defines how to go on nor the needed tools to make the process user-centered.


Topic #3

The impact of Prototyping for Cross-Device Experience

Users use different devices at different times of the day. Typical sequentially screening activities are, when the user starts on one device and continues his activity on another. The content takes a central position. A sustainable cross-device experience considered three things: coherence, fluidity and adaptability. The content should adapt to the device and to address the usage context. How can concept, design and development test users behavioral effectively and to answer expectations about the device agnostic approach? The Session shows the benefit of HTML prototypes and how they can be effectively combined with other prototyping techniques.



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